AI-powered swing analysis · Baseball IQ training

Transform the swing with AI precision. Train baseball IQ like a skill.

AtBatLab is one app for the whole player. Swing Lab uses AI to break down a swing from a phone video. Skills Lab puts athletes in real game situations and teaches the right play. Free while we’re in beta.

  • 8,000+real game situations
  • 33body points tracked per frame
  • $0during beta
Assigned by Coach
Force outsRep 2 of 4

Turn the lead force

Skills Lab field view: a runner on first, one out, and the shortstop fielding a ground ball, with the bases highlighted to choose the throw.

Three labs, one player

Think the game. Build the swing. Own the rep.

Skills Lab is ready today. Swing Lab and Live Practice Coach are open in beta and still being built, so your feedback shapes them.

Available now

Skills Lab

Know the play before the ball is hit.

Real game situations, from Starter basics to Advanced team plays. The athlete makes the call, sees why it works, and harder situations open as their reads get sharper.

  • 8,000+ situations, every answer checked against the rules
  • Every answer explained for athletes, parents, and coaches
  • Coaches and parents build their own plays
  • Report cards and badges that reward the work
How Skills Lab works
Open beta

Swing Lab

AI-powered swing analysis.

Record a swing on your phone. Our AI tracks 33 points on the body in every frame and breaks down the load, stride, hip and shoulder turn, and finish, then gives a drill for what it finds. It’s open now in beta and still being built, so your feedback shapes what comes next.

  • Results in about 60 seconds (estimated)
  • Drills matched to what each swing shows
  • Progress from one swing to the next
  • Just a phone. No sensors to buy.
How Swing Lab works
Open beta

Live Practice Coach

A second set of eyes at practice.

Set your phone on the fence. It gets the athlete in position, counts the reps, and speaks one short tip after each rep.

  • Talks in your phone’s own voice, and you can choose a better one
  • Quiet during the swing, talks between reps
  • Runs entirely on your phone. The video never leaves it.
  • For dry swings and tee work
How Live Practice works

How it works

No equipment, no setup. If you have a phone, you’re ready.

  1. Step 1

    Add your athletes or your team

    Parents add their players. Coaches share one team code, and families ask to join. Kids don’t need an account.

  2. Step 2

    Pick a workshop, or get one assigned

    Workshops are grouped by position and level. Coaches can assign them, and coaches and parents can build their own plays.

  3. Step 3

    Watch the play, make the call

    The situation plays out on the field. The athlete taps where the ball goes. Each rep takes a minute or two.

  4. Step 4

    Learn why, in their own words

    Every answer is explained for the athlete, the parent, and the coach. When more than one answer works, it says so.

  5. Step 5

    Level up

    Harder situations open as an athlete gets reads right on the first try. Report cards show the progress.

Skills Lab is ready today, with more than 8,000 situations from Starter to Advanced.

Every answer explained

One play. Three ways to understand it.

Every Skills Lab answer is explained for the athlete, the parent, and the coach. Kids learn at their level, parents follow along, and everyone picks up the language coaches use on the field.

For the athlete

Short and clear

“Second base gets the lead runner. Feed the covering infielder early and chest-high so they can turn two.”

Written for their age, in words a kid uses.

For the parent

The plain version

“With a runner forced off first, the defense usually takes the closest force at second before trying for first.”

So you can talk about the play at dinner, even if you never played.

For the coach

Coach language

“Correct lead-force read. Reinforce early underhand/short-arm feed selection based on distance and momentum.”

The way coaches talk, so families learn it too.

From a real Skills Lab play: runner on first, one out, ground ball to the shortstop.

Built for the whole dugout

One app for players, parents, and coaches.

Each person sees what they need, and parents decide who sees their athlete.

Athletes

Tap your name and play.

Short questions, quick feedback, and badges for putting in the work. Kids don’t need an account or an email.

Parents

See what they’re learning.

Follow every workshop, report card, and badge. Build your own plays for the situations your athlete keeps seeing, and connect to their coach with a team code.

Coaches

Assign the work. See who did it.

Build workshops from real situations or your own plays on an iPad or phone, assign them to your team, and add your assistant coaches.

No sensors. No made-up numbers.

We only show what we can measure well.

AtBatLab works with the phone you already have, so no family has to buy extra gear. Speed numbers like bat speed and exit velocity need a bat sensor or a radar to be right, so we leave them out instead of guessing.

If any app shows you bat speed or exit velocity from a phone video alone, with no sensor on the bat and no radar, that number is an estimate at best, however precise it looks. We think you deserve to know that.

For young players, USA Baseball’s player development plan puts fundamentals and technique first. That’s where we focus.

What we show

  • Game decisions
  • How the body moves in a swing
  • Progress over time

What we don’t

  • Bat speed
  • Exit velocity
  • Launch angle

Privacy

Your athlete’s information stays with your family.

AtBatLab is built for kids, so we follow the strictest children’s privacy rules in the country, for everyone. Read the privacy policy

No ads. Ever.

We don’t show ads, and we don’t build ad profiles.

Never sold

Your athlete’s information isn’t for sale, to anyone.

Parents decide

You choose which coaches see your athlete, and you can change it anytime.

Built in-house

Our analysis runs on our own systems. Videos never go to outside AI companies.

Videos don’t pile up

Swing videos are deleted after 30 days. The measurements stay.

Delete anytime

Download everything, or delete an athlete or your whole account, from Settings.

Pricing

No one should be priced out of baseball.

Lessons and travel ball add up fast. AtBatLab is here to give players good coaching for less, and to take some of the load off the coaches and parents who already give so much.

$0During beta

Everything in AtBatLab is free while we’re testing. The plans below are the prices we expect after beta, based on what it costs to run AtBatLab today. They may change. Whatever they end up being, our goal stays the same: keep baseball training accessible and as affordable as we can.

Expected pricing after beta

Every plan includes all of Skills Lab. Plans differ in Swing Lab analysis and athletes.

Free

$0/ month

Expected to stay free.

  • All of Skills Lab
  • Up to 3 athletes
  • 60 seconds of Swing Lab analysis a month (about 15 swings)
  • Drills and progress for every swing
Start free
Fits most families

Starter

$9.99/ month

Billed monthly

  • All of Skills Lab
  • Up to 5 athletes
  • 6 minutes of Swing Lab analysis a month (about 100 swings)
  • Drills and progress for every swing
  • Faster place in the analysis line
Start free

Pro

$19.99/ month

Billed monthly

  • All of Skills Lab
  • Up to 15 athletes
  • 15 minutes of Swing Lab analysis a month (about 250 swings)
  • Drills and progress for every swing
  • First place in the analysis line
Start free

What we ask in return

Tell us what works and what doesn’t. Servers, video analysis, and development all cost real money and real hours, and honest feedback from families and coaches is how we spend both on the right things. It means a lot to our team.

Send feedback

Questions

Good questions, straight answers.

Is AtBatLab really free right now?

Yes. Everything is free while we’re in beta, and there’s no card to enter. We’ll let you know in the app well before any paid plans start.

Is Skills Lab finished, or in beta?

Skills Lab is ready to use today, with more than 8,000 situations, workshops, report cards, and coach tools. The whole app is in beta, which mostly means it’s free while we test and we keep adding to it.

How fast is Swing Lab?

About 60 seconds per swing, as an estimate. In our testing, a swing took anywhere from 13 to 69 seconds, and about 24 seconds was typical. When a lot of athletes are sending swings at the same time, yours may take a little longer.

Other apps show bat speed from a video. Why doesn’t AtBatLab?

Measuring bat speed, exit velocity, or launch angle accurately takes a sensor on the bat or a radar. A phone camera can’t measure them on its own, so a number shown without one is a guess at best, however exact it looks. We show what video measures well: how the body moves through the swing, from load to finish. For young players, that’s where USA Baseball’s development plan puts the focus.

Does Live Practice Coach talk?

Yes. It speaks short tips out loud using the voices built into your phone, so there’s nothing to buy. It stays quiet during the swing and talks between reps. Don’t like the voice? On iPhone or iPad, open Settings, then Accessibility, then Read & Speak (called Spoken Content on older versions), then Voices, then English, and download a Premium or Enhanced voice. Then choose it in Live Practice Coach.

Do kids need their own account?

No. Accounts are for parents, guardians, and coaches (18 and older). You add your athletes, and they tap their name to play on your phone or tablet.

What ages is it for?

Workshops are grouped by level, from 7U up through 13U and older. Coaches and parents can pick the level that fits each player.

Does it work on iPhone and iPad?

Yes. AtBatLab runs in the browser on iPhone, iPad, Android, and computers today, and you can sign in with Face ID or Touch ID. A dedicated iPhone and iPad app is on the way.

Who can see my athlete’s information?

You, the coaches you connect, and the assistant coaches they approve. Teammates only see a first name, last initial, and practice points on the team board, and you can keep your athlete off it.

Get your players thinking one play ahead.

Free while we’re in beta. Set up your family or your team in a few minutes.